Privacy Policy


Last update: April 2018

We respect privacy and your rights to control your personal data. Our principle guidelines are simple. We will be clear about the data we collect and why. Your data is sacredly protected by us. We do not and will not sell your data to third parties.

The prime purpose of collecting your data is to improve your experience of the Whisky Hammer service.

This Privacy Policy (the ‘Policy’) explains the personal information we collect from you, either directly or indirectly, and how we will use it. Personal information is any information that can be used to identify you or that we can link to you. The Policy also elaborates on the choices you can make about the data we collect, and how you can control these decisions.

Please read this Policy carefully to understand how Whisky Hammer may collect, use and share your personal information. The terms 'we', 'us', or 'Whisky Hammer' are each intended as reference to Whisky Hammer Ltd.


The Types of Personal Information We Collect


Information you provide to us

We may collect information you voluntarily provide to us, such as your name, phone number and email address; for instance, when you want to learn more about Whisky Hammer.

Information we collect automatically
We automatically collect information about you, such as information collected by cookies and similar technologies when you use, access or interact with us via our websites or app. We may, for example, collect information about the type of device you use to access our websites, the operating system and version, your IP address, your general geographic location, as indicated by your IP address, your browser type, the webpages you view on our websites, whether you interact with content available on our websites and how.

Information obtained from other sources
We may receive information about you from other sources, including third parties, such as social media platforms, for instance, when you interact with us on those platforms. We protect data obtained from third parties according to the practices described in this Policy and we also apply any additional restrictions imposed by the source of data.


Customer Interactions with Whisky Hammer


To make the information in this Policy easy to understand, we have highlighted different occasions when Whisky Hammer could potentially collect personal information from customers. The customer interactions with Whisky Hammer are broken down into the following segments:

Learning about Whisky Hammer
As you gather more information about Whisky Hammer, you may virtually or physically visit us. Examples include browsing our website, calling our team, physically visiting the Whisky Hammer premises or attending Whisky Hammer-sponsored events. To learn more about the Whisky Hammer service, you may voluntarily provide personal information, such as your name and email address during these interactions. We may also collect information about you online via cookies or similar technologies when you visit our website.

We collect: name, email address, IP address, and information provided by cookies or similar technology.
Why: We use this information to share news about Whisky Hammer auctions and the general service offered by Whisky Hammer. Additionally, the IP address helps us to understand geographic information about our website visitors better, so that we can improve our website for everyone. It is our legitimate interest to process your personal data for these purposes.

Buying or Selling whisky at auction with Whisky Hammer
Once you have decided to buy or sell with Whisky Hammer using our online auction, we offer a full online auction system to allow our customers to buy and/or sell whisky directly from us at When you buy or sell whisky with us, you may be asked to provide information so that we can complete your purchase and/or provide the necessary service to sell your whisky.

We collect: your name, phone number, email address, delivery/shipping address, billing address, and payment information.
Why: We use this information to complete your transaction, carry out any follow up with you about your purchase, arrange delivery of your goods with our 3rdparty courier, help with any delivery issues, handle returns, and other issues related to the use of the Whisky Hammer service. Processing your personal data for this purpose is necessary for the performance of our service. Please note, we do not store any debit or credit card information. For sellers of whisky using our online auction service, we are required to store payment details (for a limited time) so that we can efficiently transfer the sales proceeds to your nominated account.

Getting Help from Whisky Hammer
From time to time, you may decide to contact our team for assistance with the Whisky Hammer website or anything else related to our service. To be able to offer you the best service possible, we may collect certain data from you.

We collect: This may include contact information, such as your name, email address, phone number, social media identifiers (if you contact us using a social media channel), and the content of your chats and other communications with Whisky Hammer team.
Why: We collect this information to give you the best and most efficient customer support possible. For instance, for customer inquiries and technical questions, we use contact information to respond to the customer in their preferred channel (phone, email, social etc.).


How We Use Personal Information


Whisky Hammer uses the data we collect to provide you with the services we offer, which includes using data to improve and personalise your experiences. We also use the data to communicate with you, for example, informing you about our monthly auctions.

Whisky Hammer uses the data for the following purposes:

Providing our service
We use data to provide, operate, support and improve the Whisky Hammer service to ensure our customers can buy and/or sell using our online auction platform as effortlessly as possible. This processing is necessary for the performance of the website.

Customer Support
We use data to respond to customer enquiries. This processing is necessary for the performance of the Whisky Hammer service, as well as to serve our legitimate interest.

Website/Service Improvement
We continually use data for research purposes and to develop and improve our Whisky Hammer website and service, including maintaining and improving the performance of our Whisky Hammer website, developing and adding new features or capabilities. This processing is necessary to serve our legitimate interest.

Security, Safety and Dispute Resolution
We use data to protect the security and safety of our website and our customers, to detect and prevent fraud, to resolve disputes and enforce our agreements. This processing is necessary to serve our legitimate interest.

Business Operations
We use data to develop aggregate analysis and business intelligence that enable us to operate, protect, make informed decisions, and report on the performance of our business. This processing is necessary to serve our legitimate interest.

Communication, Marketing and Advertising
We use the data we collect to deliver and personalise our communications with you. For example, we may contact you by email or other means of electronic communication (including through the Whisky Hammer app) to inform you about new Whisky Hammer auctions or services, update you on a support issue, invite you to take part in a survey. This processing is necessary to serve our legitimate interest. We also use cookies and similar technologies to provide the most relevant Whisky Hammer advertising to you. For information about managing email subscriptions and promotional communications, please visit your ‘My Whisky Hammer’ account.

To give you a better understanding of the personal information we collect and use in different occasions you may interact with Whisky Hammer, please see the sections below.


How We May Share Personal Information


Whisky Hammer does not and will not sell personal information about our customers. We only disclose your data as described in this Policy. We may share information with the following types of third parties.

Third Party Vendors
Whisky Hammer uses a variety of third-party vendors to carry out services like website management and hosting, shipping of items won on auction to buyers, debit/credit card processing and email communications. We only share your personal data as necessary. In this case, your personal information will be shared with these agents or contractors but only for the purpose of performing services on behalf of Whisky Hammer and in accordance with this Policy. It is our legitimate interest to process your personal data for these purposes. For questions about third-party vendors, please send an email to [email protected]

Compelled Disclosure
When legally required, strictly necessary for the performance of the services or to protect our rights, or the rights of our affiliates or users, we disclose your personal information to law enforcement authorities, debt collectors, investigative organisations, our affiliates or in legal proceedings.

Sale or Merger
We may share your personal information in the event of a merger, acquisition, or sale of all or a portion of our assets. Of course, we shall notify you via email and/or a prominent notice on our website and inform you of your rights.

Sharing and Disclosure of Aggregate Data
We share data in aggregate form and/or in a form which does not enable the recipient of such data to identify you, with third parties, for example, for industry analysis.


The Legal Bases for Using Personal Information


There are different legal bases that we rely on to use your personal information, namely:

Performance of a service
The use of your personal information may be necessary to perform the service we offer. For example, to complete your purchase of your Whisky Hammer Product, to sell whisky in our auction, to register and maintain your account, to help with delivery issues, to handle returns.

Legitimate interests
We may use your personal information for our legitimate interests. For example, we rely on our legitimate interest to analyse and improve our Whisky Hammer service and the content on our websites and app, to send you notifications about auctions or information about Whisky Hammer services or to use your personal information for administrative, fraud detection or legal purposes.

Where we process your personal information based on our legitimate interest and no opt-out mechanism is available to you (e.g. in your ‘My Whisky Hammer’ account), you may exercise your right to object by sending an email to [email protected]


Security, Storage and Retention of Personal Information We Collect


Whisky Hammer is committed to protecting the security of your personal information. However, while we take reasonable precautions to guard the personal information we collect, no security system is impenetrable.

While no service is completely secure, Whisky Hammer takes precautionary measures to help prevent information about you from loss, theft, misuse and unauthorised access, disclosure, alteration and destruction. For example, your data is protected with encryption during transition over the Internet. Please note, your password is stored using one-way hash, which means that it cannot be recovered (or disclosed) by anyone, including Whisky Hammer, it can only be reset.

You can only access your Whisky Hammer account information and our service through the use of an individual user login and password. To protect the confidentiality of personal information, you must keep your password confidential and not disclose it to any other person. Please notify us immediately if you believe your password has been misused. You should always log out and close your browser when you finish your session. Please note, we will never ask you to disclose your password in an unsolicited phone call or email.

If you have any questions about the security of your personal information, you can contact us at [email protected].

Personal data collected by Whisky Hammer may be stored and processed in your region, or in any other country where Whisky Hammer or its affiliates, subsidiaries or service providers are located or maintain facilities.

Whisky Hammer will retain your personal information for as long as we deem it necessary to enable you to use the website and your Whisky Hammer service, to provide services to you, to comply with applicable laws (including those regarding document retention), resolve disputes with any parties and otherwise as necessary to allow us to conduct our business. All personal information we retain will be subject to this Privacy Policy and our internal retention guidelines. If you have a question about a specific retention period for certain types of personal information we process about you, please send an email to [email protected]


Your Rights and Choices


Your Rights

We want you to be in control of how your personal information is used by us. Subject to local law, you can do this in the following ways:

  • you can ask us for a copy of the personal information we hold about you;
  • you can inform us of any changes to your personal information, or if you want us to correct any of the personal information we hold about you;
  • in certain situations, you can ask us to erase, block or restrict the personal information we hold about you, or object to particular ways in which we are using your personal information; and
  • in certain situations, you can also ask us to send the personal information you have given us to a third party.

Where we are using your personal information on the basis of your consent, you are entitled to withdraw that consent at any time. Moreover, where we process your personal information based on legitimate interest or the public interest, you have the right to object at any time to that use of your personal information.

We rely on you to ensure that your personal information is complete, accurate and up to date. Please do inform us promptly of any changes to or inaccuracies in your personal information by contacting [email protected].

We will respond to your request as soon as possible but certainly within 30 days.

We are committed to working with you to obtain a fair resolution of any complaint or concern you may have about our use of your personal information. If, however, you believe that we have not been able to assist with your complaint or concern, you may have the right to file a complaint with the data protection authority in your country (if one exists in your country) or supervisory authority.

Your Choices

Whisky Hammer Account and Whisky Hammer App
If you wish to access, edit or remove profile information, change your password, close your account or request deletion of your personal data, you can do so by logging in to your ‘My Whisky Hammer’ account or Whisky Hammer app or sending an email to [email protected] If you cannot access certain personal information collected by Whisky Hammer, via the Whisky Hammer account or the Whisky Hammer app, you can always contact us by sending an email to [email protected] We will respond to any request to access or delete your personal data as soon as possible, certainly within 30 days.

Your Communication, Marketing and Advertising Preferences
You can opt out of receiving direct marketing communications from Whisky Hammer by following the instructions included in every email sent to you via the “Unsubscribe” tab. You can also opt out of email subscriptions by updating your Contact Options in your ‘My Whisky Hammer’ account. We respect your choice, and we will stop sending you promotional emails once you unsubscribe.

Please note, regardless of your communication settings, we will continue to communicate with you regarding changes to terms and conditions, policy updates, routine customer service messages such as information about current or past purchase, delivery of products, service interruptions, data breaches or other significant information, such as safety issues.

You can adjust the amount of interest based advertising you may receive by changing your cookie settings. If you have opted out of receiving emails from us, we will not use your email for interest-based advertising activities.


Our Use of Cookies and Other Similar Technologies


We use cookies and similar technologies like pixels, tags, web beacons, and other identifiers to help us personalise our website for you, remember your preferences, understand how users are using our website or app, and help customise our marketing offerings.

A cookie is a small data file containing a string of characters that is sent to your computer when you visit a website. When you visit the website again, the cookie allows that site to recognise your browser. The length of time a cookie will stay on your computer or mobile device depends on whether it is a "persistent" or "session" cookie. Whisky Hammer uses both types of cookies. Session cookies will only stay on your device until you stop browsing. Persistent cookies stay on your computer or mobile device until they expire or are deleted. We use the following types of cookies on our website.

  • Strictly necessary cookies. These cookies are essential for you to browse our website and use its features.
  • Without these cookies, services like shopping baskets cannot be provided.
  • Performance cookies. These cookies collect information about how you use our websites. This data may be used to help optimise our website and make it easier for you to navigate.
  • Functional cookies. These cookies allow our websites to remember choices you make while browsing and personalise your experience. We may store your geographic location in a cookie for instance, to ensure that we show you the website relevant to your area.
  • Third Party cookies. Third party cookies are those placed by websites and/or parties other than Whisky Hammer. These cookies may be used on our website to improve our products or services or to help us provide more relevant advertising. These cookies are subject to the respective privacy policies for these external services, for example, Facebook Data Use Policy.
  • Analytics cookies. We use analytics cookies, like those offered by Google Analytics, to help us understand things like how long a visitor stays on our website, what pages they find most useful, and how they arrived at Whisky To learn more about Google Analytics and your data, visit this Google webpage.

How to control Cookie settings
Most web browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may impair your overall user experience, as it will no longer be personalised to you. Some browsers offer a “Do Not Track” (“DNT”) signal where you can indicate your preference regarding tracking and cross-site tracking. Although we do not currently employ technology that recognises DNT signals, we will only process your personal data in accordance with this Policy. Below you can learn about how to control cookie settings on popular web browsers:

In addition to cookies, we sometimes use small graphic images known as 'pixels' (also known as web beacons, clear GIFs, or pixel tags). We use pixels in our email communications to you (if you have selected to receive such communications) to help us to understand whether our email communication has been viewed. We also use third party pixels (such as those from Google, Facebook, and other advertising networks) to help us provide advertising that is relevant to your interests. Learn more about our advertising and marketing activities below.

Other Identifiers
When you use our app, we collect a unique ad-tracking identifier from your device (the Advertising Identifier or “IDFA” on iOS devices and the Google Ad ID or “AID” on Android devices) so that we can learn more about users of our app and provide the most relevant messaging and marketing. Although these identifiers are unique to your device, they do not contain any of your personal information such as your name or email address.

How to control Identifier Settings
You can control how these identifiers are used, including the ability to reset them, through your device settings. Below you can learn about how to control cookie settings on popular web browsers:

Advertising and Modern Marketing Tools
To help more people find Whisky Hammer, we use several modern marketing tools in support of our advertising efforts.

Whisky Hammer may work with third-party advertisers that use cookies or similar technologies to provide more relevant advertising about the Whisky Hammer service on our websites and across the internet. To provide this “interest-based advertising”, parties combine non-personal data about your online activities over time which helps cater advertising that we deliver to you. Examples of this may include a Whisky Hammer advertisement on a Facebook page, or a Google owned page such as a search results page or YouTube, or on a site within Google’s advertising network. We do not share your personal information as part of this process. Where necessary, we obtain your consent for this process. At all times, you can opt out of these personalised ads from third-party advertisers and ad networks who are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt-out pages on the NAI websites and DAA websites. Opting out may make the ads you see across the internet less relevant to you.

If you have opted out of receiving communications from us, we will not use your email for interest-based advertising.


How to Contact Us


If you have any questions about the use of your personal information, please email [email protected].

Changes to Our Privacy Policy


Whisky Hammer may modify or update this Policy when necessary, to reflect customer feedback and changes in our Whisky Hammer Products and Service. Please review it regularly. When we update this Policy, we will revise the 'Last Update' date at the top of the Policy. If there are material changes to the Policy or in how Whisky Hammer uses your personal data, we will inform you either by posting a notice of such changes, prior to them taking place, or by directly sending you a notification. We encourage you to regularly review this Policy to learn more how Whisky Hammer is using and protecting your information.